Privacy Policy

Information we collect

Information you provide directly. When you fill out a form on our website, contact us, request a consultation, download a resource, register for an event or webinar, subscribe to communications, or otherwise interact with us, we may collect your name, company, job title, business email address, phone number, communication preferences, and any message or other details you choose to provide.

Information collected automatically. When you visit our website, we may automatically collect certain technical information, including your IP address and other online identifiers, approximate location, browser and device information, operating system, referring and exit pages, and how you interact with our site, such as pages viewed, links clicked, and time spent.

Information collected through cookies and similar technologies. We use cookies, pixels, tags, scripts, and similar technologies to operate the site, understand how it is used, and support our business and marketing activities. This includes:

• Google Analytics, to understand website traffic, visitor activity, and usage patterns.
• HubSpot, which supports our website, forms, customer relationship management, marketing automation, email communications, website analytics, and follow-up with people who interact with Virelli.
• Google Ads, to measure the effectiveness of our advertising and show relevant ads to people who have visited our website.
• LinkedIn, to measure the effectiveness of our advertising, understand the professional characteristics of visitors to our website, and show relevant ads to people who have visited our website.
• RB2B, a visitor-identification provider that, for certain U.S. visitors, uses online identifiers collected from our site to identify the individual visitor and provide us with that person’s name, employer, job title, business contact information, and professional profile information, even where the visitor did not submit any information to us. We use this information for business development, marketing, and follow-up activities.

You can manage your cookie preferences at any time using the Cookie settings link in the site footer. Where required by applicable law, non-essential tracking technologies are used based on your consent or other applicable privacy choices. You may also be able to control cookies through your browser or device settings. Disabling certain technologies may affect how parts of the site function.

Do Not Track. Our website does not currently respond to Do Not Track signals sent by web browsers.

Third parties, including Google, LinkedIn, and RB2B, may collect information about your online activities over time and across different websites when you use our website.

How we use your information

We may use the information we collect to:

• Respond to inquiries and provide the information, resources, or services you request
• Operate, maintain, secure, and improve our website
• Manage relationships with customers, prospects, partners, and other business contacts
• Communicate with you about Virelli services, resources, events, webinars, and other business-related topics, where permitted by applicable law
• Understand how our site is used and measure the effectiveness of our content and marketing
• Support customer relationship management, marketing automation, business development, and follow-up activities
• Comply with legal and contractual obligations, and establish or defend legal rights

How we disclose information

Virelli does not sell personal information for monetary consideration. We may disclose personal information in the circumstances described below:

• Service providers. We may disclose information to providers that help us operate our website, customer relationship management, analytics, marketing automation, email communications, events, security, and other business functions, including HubSpot and Google.
• Third-party technology providers. We disclose online identifiers and website activity to Google, LinkedIn, and RB2B, which may use that information for their own purposes as independent third parties rather than solely on Virelli’s behalf.
• Legal requirements. If required by law, subpoena, or other legal process, or to protect the rights, property, or safety of Virelli, our customers, or others.
• Business transfers. In connection with an actual or proposed merger, acquisition, financing, restructuring, sale of assets, or similar business transaction.

Certain privacy laws define terms such as “sale,” “sharing,” or “targeted advertising” more broadly and may apply to certain uses of online technologies even when no money is exchanged. Where applicable law provides rights relating to these activities, Virelli will provide required privacy choices and honor qualifying opt-out requests.

Marketing communications

We may use business contact information to communicate with you about Virelli, our services, resources, and events, as permitted by applicable law. You can opt out of marketing emails at any time using the unsubscribe link in those emails or by contacting us. Opting out of marketing will not stop necessary communications related to an existing inquiry, request, or business relationship.

Data retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to maintain our business relationships and records, fulfill requests, and comply with legal, contractual, and business requirements. Retention periods may vary depending on the type of information, the purpose for which it was collected, and applicable requirements.

Your privacy choices

Depending on where you live and applicable law, you may have certain rights regarding your personal information, including rights to access, correct, delete, or obtain a copy of certain information, or to opt out of certain uses. To make a privacy-related request, contact us at legal@virelli.inc. We may take reasonable steps to verify your identity and will respond in accordance with applicable law. You may also manage certain website tracking preferences using the Cookie settings link in the site footer.

Security

We maintain reasonable technical and organizational measures designed to protect the information we collect. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. If a security incident affects your personal information, we will notify you as required by applicable law.

Children’s privacy

Our website is intended for business and professional audiences and is not directed to children. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, contact legal@virelli.inc and we will delete it.

Third-party websites

Our website may link to websites or services operated by others. Virelli is not responsible for the privacy practices of those third parties, and information you provide directly to them is governed by their own policies.

International visitors

Virelli is based in the United States. If you interact with us from outside the United States, your information may be processed in the United States or other locations where Virelli or its service providers operate. Where applicable law imposes additional requirements relating to international processing or transfers of personal information, Virelli will address those requirements as applicable.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The “Last updated” date above reflects the most recent revision.

Contact us

Questions about this Privacy Policy or how we handle your information can be sent to: